Marriage and Family Products Catalog

This catalog was created as a direct mail piece for LifeWay to showcase their marriage and family products and events. I worked with the strategist and writer to develop the multiple choice cover concept. Even though marriage and family could've easily leaned toward a more feminine art direction, I created the overall look and feel to appeal to the pastors this piece was mailed to. One of the challenges of this piece was that we knew we needed to keep the mail and production cost low because of the large quantity being produced. However, there were a lot pieces and events that needed to be showcased. So what I came up with was a take on a broadside fold that would keep the size small for mailing, but could be opened up to a larger format. This created the need for two front covers. I'm really happy with what we came up with.