LifeWay Films Pitch Piece

I knew from the beginning that I wanted this piece to have some kind of mechanical movement, but I never dreamed it would be such a feat of trial and error and experimentation! I learned a lot during this project, and I'm so proud of how it turned out! The purpose of this piece was for the director of LifeWay Films to take it to pitches with movie companies--to catch their attention and to convince them to partner with LifeWay. We had a fairly large budget per piece, so we decided to go all out. When you pull the tassel on the front cover, the curtain raises, revealing the payoff to the headline. The back inside cover includes a die cut of movie theater seats--creating a folder pocket for additional information--as well as slots for a business card.