Two-Minute Drill to Parenting
This brochure was created as a direct mail piece for LifeWay. It served to display a family of coaching-themed studies, written by former University of Alabama defensive end, John Croyle. (Visit bigoak.org to see the incredible things he and his wife are doing for abused/neglected kids.) I came up with the concept of a coach's clipboard to catch the attention of the pastors this piece was mailed to. I looked into various ways we could use an actual clip, but everything was cost-prohibitive. With the help of the awesome folks at Courier Printing here in Nashville, I figured out a way to give the impression of a clipboard, using stitching, foil, and creative placement of artwork. I also wanted to incorporate lots of hand-drawn elements to give the impression of taking notes and making a game plan. I love the way it turned out!